I'm Michael Papanikolaou, a product designer in Sydney working across UX/UI, research and design
systems. I trained in industrial design and exhibited furniture in Milan before moving into digital
in 2017. Today I design payments, SaaS and e-commerce products.
I work across the whole product: understanding the problem, shaping the flows, designing the
interface and staying close through build and QA. For nine years I've done that for fintech, B2B
SaaS and e-commerce teams, including Live Payments, Taper, Hello Molly, Bed Threads, BWS and
Dan Murphy's.
I started in industrial design, and at 23 I exhibited furniture at Milan Design Week. Designing
for manufacture taught me to think in systems, respect constraints and test ideas early with real
people. I still work that way, just on screen.
Outside work I paint non-objective abstracts, hike, salsa dance most nights and walk the coast
with Carmelo, my King Charles cavalier.
A brief is a starting point. First I find out what people are trying to do, and where they get stuck.
Think in systems
Furniture taught me to design parts that work together. Now it's components, tokens and flows.
Sweat the details
States, edge cases, spacing, words. The small things are what people feel when they use a product.
Make it count
AOV up $128 at Bed Threads. Profile completion up 15% at Hello Molly. The work should move something.
What I do
Digital products, shaped by making things.
Product design is the day job. Furniture is where I learned to design. Painting keeps me
experimenting.
Product design (UX/UI)
Research, flows, interaction, UI and design systems, through to developer hand-off and QA. I've
designed payments platforms, B2B SaaS tools, native apps and e-commerce journeys. It's the day
job, and where most of my work lives.
Five pieces from my industrial design years: Bea, Éxi, Melo, Zee and Slim Line. Melo was
exhibited at Milan Design Week when I was 23. It's an earlier chapter, but it's where I learned
to design for how things are made and used.
Non-objective abstract painting. A personal practice with no brief and no user, which is
exactly why it helps. It sharpens my sense of colour, composition and knowing when to stop.
Three recent projects across B2B SaaS, native apps and e-commerce. Each one shows the problem, my
role and what changed.
B2B SaaS · 2025
Order management built for the fitting room.
Replaced a cramped side slider with a full-page order view, rebuilt the order list for
scanning, and designed a discreet drawer for cost and pricing, so nothing private shows
while a customer looks over the tailor's shoulder.
B2B SaaSAdmin / order managementPermissions design
Redesigned BWS's native-app order tracking around six unhappy-path scenarios, with a
status-tag system shared across the app, bot and SMS, tested over three rounds.
Took Build Your Own Bundle from a colour dropdown to a guided configurator with a live 3D
preview. Average order value rose $128, and direct competitors copied it.