Object · 2017
No.7, a jug that asks to be put back.
A water jug shaped around minimalism. The rounded base means it can't sit on its own. It has to return to its housing. The form is the behaviour.
TypeWater jug
MaterialsGlass · timber housing
Year2017
Iterations7
Brief
The No.7 water jug is designed around the ideals of minimalism. The rounded bottom means it refuses to stand on its own, so it has to go back into its housing every time. The dining table stays uncluttered by the act of using it.
No.7 with its housing.
Process
Pulled from the original presentation deck — research, ideation, and the feature spec for the final jug and housing.
Research: precedent in existing jug design — Jensen, Bredahl, Son, Avanti.
Ideation: thumbnail sketches and the digital concepts that came out of them.
Final design: 750ml volume, internal louvers for water stabilisation, alignment pin to its housing.
In use: the jug doing what it was made to do.
Methods
Industrial design
Object design
Behavioural form
Materials